20.07.2010
DAAD Prize for Spanish student in Reutlingen

Rodrigo García Liebana is the winner of the DAAD Prize for Foreign Students (© private, idw-online.de)

22-year-old Reutlingen student Rodrigo García Liebana from Spain has won the German Academic Exchange (DAAD) Prize for Foreign Students. The prize was awarded for his excellent academic achievements, his outstanding commitment to his fellow students and for cultural activities at the ESB Business School at Reutlingen University as well as for winning in the national final of the acclaimed “L’Oreal Brandstorm” brand competition.

Liebana studied on the German-Spanish degree course in International Management (IPBS) at the ESB, completed his first two years of study in Madrid and will complete his degree in Reutlingen. He was student representative for fellow IPBS students in their third and fourth years of study, the contact person for all Spanish students and has also been the chairman of the student event committee since 2009. He also played a key role as a co-initiator, organiser, coordinator and dancer in the student-organised show “ESB - The Musical”.

His success in the “L’Oreal Brandstorm 2010” – which he shared with two American and Dutch fellow IPBS students – was immediately transformed into a contract of employment which he was offered with the major French cosmetics company L’Oreal almost as soon as he left the stage at the award ceremony. Over 36,000 students from 270 universities in 38 countries took part last year in this prestigious student competition. The competition task in 2010 was to develop and market a men's care line for a particular brand. The ESB Business School at the Reutlingen University was the only institution of higher education in Germany which was able to send two of the eight teams to this year's national final. Proof once again, if proof was needed, of why the small Reutlingen University with its around 2,000 students has consistently topped the university rankings in recent years.